Here are a few eye-opening statistics about how important this is...

73%

of shoppers say detailed product content is the #1 reason they click “Buy.”

of shoppers consider product images “very important” in purchase decisions.

of shoppers purchased from a different brand than originally planned because of information they found online.

of consumers abandoned a purchase because they could not find sufficient product information online.

of consumers form a negative opinion of a brand when product information is incomplete or inaccurate online.

of shoppers have abandoned purchases due to inconsistent product content across channels.

of shoppers have returned a product because it did not match the online description.

Companies lose an average of $9.7 million annually due to inaccurate or incomplete product information.

of consumers say they are unlikely to shop again with retailers that provide poor product information.

(Sources: Pacvue, Syndigo, Chainstore Age, LinkedIn, Eklipse)

Our Executive Forums are exclusive and by invitation only
We will be sharing expert insights during the forum from decades of experience in the Beer, Wine & Spirits Industries
You will have the opportunity to have real-time conversations with high- level leaders like yourself, in the Alcohol Beverage Industry who are facing similar challenges
This is a great opportunity to expand your network leadership skills
All attendees will receive a high-level recap of the most pertinent key take-aways